There’s an old saying that “one man’s trash is another man’s treasure.” Another version of this saying is just as true: “One man’s pest is another man’s pet.”
The abrasive and unpleasant sound of the word "cockroach" contributes to their negative perception. For example, in a clever marketing move "rape seed oil" was rebranded "canola oil." People's perception might change if we gave them a cuter name.
How about rebranding cockroaches as "scuttlebutts," much more playfu, with an onamatapoietic element describing their response to light.
However, I will concede that rebranding is an uphill battle.
They say cockroaches could survive nuclear war fallout. They must have participated in the "duck and cover" drills in elementary school in the 1950's.
One's pet is indeed another's pest, especially where I live. I need to write about this soon. Thanks for the motivation.
The abrasive and unpleasant sound of the word "cockroach" contributes to their negative perception. For example, in a clever marketing move "rape seed oil" was rebranded "canola oil." People's perception might change if we gave them a cuter name.
How about rebranding cockroaches as "scuttlebutts," much more playfu, with an onamatapoietic element describing their response to light.
However, I will concede that rebranding is an uphill battle.